Across the last two days in Singapore, the All That Matters conference has added Marketing, Digital, Sports and Sync steams to its event to join the Music Matters focus that kicked off the festival on Tuesday morning. Today, as the city gets ready for the Formula 1 race to kick off tomorrow, Music Matters came to an end at the ArtScience Museum at the Marina Bay Sands with the “Gateway to Australia” panel featuring Maggie Collins from Bigsound, Nick Findlay from triple j, David Grace from MusicTec, Mark Smith from musicNT and moderated by Sounds Australia’s Glenn Dickie.

The panel spoke about how “airplay on triple j can really help”, but “We also have a large network for community radio stations around the country… There have been plenty of bands who have had success without triple j play,” according to triple j’s Nick Findlay. He also talked about the growth in popularity of hard rock, hip hop and dance music in particular over recent years. David Grice talked about the loosening on laws that has allowed more venues to play more live music. It was also reminded that Darwin is generally the closest city to South East Asia, and can serve as a literal gateway to Australia, as Mark Smith highlighted.

Earlier in the day, developing artists were given tips on how to get booked for major international festivals, with Maggie Collins from Bigsound, Adrian Yap from Urbanscapes in Malaysia and Justin Sweeting from Clockenflap in Hong Kong. We also looked at alternative revenue streams. Elsewhere in the festival, Digital Matters panels were launched and Sports continued, with both set to continue until the end of the day, while Music Matters wrapped up just before lunch. Sync Matters and Marketing Matters both concluded yesterday.

Among the highlights of the Music and Sync Matters panels yesterday (Wednesday 14th September) was a look at The Rolling Stones’ historic Cuban concert with Adam Wilkes of AEG Live Asia, an update on the streaming opportunities in Asia, a chat with Andy Lykens – Manager Marketing Music for Netflix – and an insightful focus on the Japanese Sync Market. Though for many, the highlight of day two was a panel that closed out Sports Matters for the day, with five leading women across music, sports and digital from around the world talking about leadership. The panel featured Bethany Mota, Stephanie McMahon from WWE and Emma Banks from CAA among others. The panel best exemplified the ability of the festival to work across different streams and see where industries as diverse as sports and music intersect. We’ll bring you more from this panel in our full festival wrap up.

The festival officially concludes tonight with two showcases as part of its Music Matters Live events; a focus on local Singaporean artists at Millian and Australian artists Sydnee Carter and Slip on Stereo set to play the Barber Shop alongside Aliando from Indonedia and Olivier Gong from Hong Kong.