Multi-platinum and award-winning pop sensation LAY (Lay Zhang) delivers new cross-cultural urban sound with the highly-anticipated first-part of his digital album, and music video titled ‘莲LIT’.
The pre-order for Lay Zhang’s new digital album LIT went live on China’s QQ Music platform, and 9 certification records were instantly broken as it went live. The digital album surpassed 1.5 million pre-orders within 7 minutes and 19 seconds of launch, locking in the #1 position on QQ Music’s daily and weekly album sales chart.
LAY is no stranger to the Australian audience. He is well regarded as a multi-talented Chinese artist, producer, actor, and philanthropist. LAY first debuted in the music industry with internationally renowned, K-Pop group, EXO.The group headlined KCON Australia in 2017.
Since then, LAY returned to Australia in 2018, to shoot the music video for his solo track ‘NAMANANA’ which has received 10M+ views and counting. He was also one of the top Asian idols who helped raised awareness to Australia’s bushfire plight earlier in the year.
LAY co-produced this EP with Murda Beatz, the hit-making team integrating Chinese instruments and cultural metaphors with modern production techniques, mixing English and Mandarin lyrics in every song.
Through his music, LAY explores the concepts of solitude, arrogance, self-confidence, loyalty, resolution and courage. These six songs blend ancient musical elements and concepts with the modernity of contemporary pop and hip-hop.
Of his new EP, LAY tells us:
“Music is my arena. It is how I express and share my thoughts. As a Chinese artist I feel privileged to have so much culture to draw upon for inspiration. With Western music it has this vibe that I like. For this album I knew mixing Chinese & Western sounds would create something new and fresh. As an artist I have to keep pushing myself to innovate. M-POP is all about pushing the boundaries and mixing different vibes and styles with a Chinese flavour.”
The music video is more like an action-packed movie – make sure to watch it below!