New Music Monday: LAY Releases New Track ‘BOOM’

Multi-platinum and award-winning pop sensation LAY (Lay Zhang) delivers new latin-inspired, red-hot banger ‘BOOM’.

LAY worked on the Latin Vibe-inspired song with the producers Mike Daley (Girls’ Generation, NCT127, SHINee) and Mitchell Owens (Justin Timberlake, NCT127).

‘BOOM’ signals the forthcoming of the much-anticipated conclusion to LAY’s twelve-track album, LIT. The album is a handcrafted masterpiece featuring twelve tracks, all songs on the album co-written by LAY himself, thus ensuring his message and story are clearly instilled in each song.

LAY co-produced this EP with Murda Beatz and GRAMMY Award-winning producer and songwriter Scott Storch, integrating Chinese instruments and cultural metaphors with modern production techniques; mixing English and Mandarin lyrics in every song, the team demonstrate a groundbreaking blend of hip-hop and Mando-pop.

The pre-order for Lay Zhang’s new digital album LIT went live on China’s QQ Music platform, and 9 certification records were instantly broken as it went live. The digital album surpassed 1.5 million pre-orders within 7 minutes and 19 seconds of launch, locking in the #1 position on QQ Music’s daily and weekly album sales chart.

Be sure to listen to ‘BOOM’ below!

Photo Credit: Zhang Yixing Studio

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