The annual All That Matters conference and showcase in Singapore in May has been moved to September during the Singapore F1 Grand Prix.

It has also been revealed that All That Matters 2016 has been merged with Sports Matters to create an event that covers sports, music and digital media.

The brand new date for All That Matters 2016 coincides with the Singapore GP on 12th – 15th September.

Co-Founder & CEO of Branded; Jasper Donat said that “with the world watching Singapore that week, we will be able to bring the best in the sports, music, digital media and live industries together for the first time in Asia. These industries share many common threads, providing new learning and collaboration opportunities for all players”.

For more information about All That Matters 2016 check here