ASEAN Music Showcase Festival (AMS) is slated to return for its second edition with an initiative to help regional artists stay connected with their fanbase and introduce themselves to new audiences despite the setbacks caused by the COVID-19 pandemic.

Southeast Asia’s first collaborative intraregional music showcase festival will have its online premiere on September 11-12 via YouTube. Virtual speed meetings, aimed to provide one-on-one networking opportunities between emerging regional musicians and global music industry professionals, will be held as a private event on September 13.

With live music and entertainment industries being hit hard across the globe, AMS promises to offer an alternative but viable platform that connects global music networks to Southeast Asia.

“We were conceived during the peak of the COVID-19 pandemic in 2020, so we weren’t able to organise the showcase festival physically and were naturally forced to organise it virtually,” AMS co-founder Piyapong ‘Py’ Muenprasertdee explains. “However, we do hope to organise it physically and rotate the host country each year after the pandemic is over.”

For more information about the second edition of ASEAN Music Showcase Festival, visit the official website.