Created by, with, and for musicians and young industry professionals the Music Matters Academy is a free-to-attend online series of fireside chats, panels, and workshops dedicated to the business of music.

The 3 month programme offers a foundation to learn and upskill through mentorship, training, and knowledge sharing from icons and experts of the global music industry. The curriculum of eight content modules cover music publishing, digital content distribution, artist management, marketing, live streaming, touring, mental health and working with brands. Attendees will receive tools, guidance and one-of-a-kind insights on what it takes to succeed in one of the world’s most exciting industries.

“The Music Matters Academy delivered some of our best content for over a decade, but was always a part of a live event. We are so excited that by taking it virtual we can spread the net wider to give far more musicians and young executives a very real opportunity to learn about the business of music. We are also excited to be expanding in to the sports and gaming industries giving attendees a genuine opportunity to learn from the best of the best,” says CEO of organiser Branded, Jasper Donat.

Sylvain Delange, Managing Director Asia Pacific for Believe says, “At Believe we are strong advocates that a fairer and more diverse music ecosystem will be achieved through wide access to resources, knowledge and experience for the next generation of music creators and music executives. We’re really proud to bring Music Matters Academy in close partnership with YouTube Music and Branded and play an active role in shaping the future of the music industry in Asia pacific.”

Produced with purpose and outcomes as cornerstones, the Music Matters Academy launches with Module 1: Publishing Matters on August 31st, 2021.

The sessions will feature Amy Thomson (Hipgnosis), Mary Megan Peer (peermusic), Hazel Savage (Musiio), Simon Moor (Kobalt Music Publishing), Gregor Pryor (Reed Smith LLP), Ralph Simon (Mobilium Global), Robb Spitzer (Rally), David Sheils (YouTube), Syaheed MSBI (Believe), Jason Fielding (TSC Consulting), and Jasper Donat (Branded).

Module 2 will feature Denis Ladegaillerie (Believe), Christophe Muller (YouTube), Ole Obermann (TikTok), Patrick Moxey (Ultra Records), Paul Smith (Spotify), and Andreea Gleeson (Tunecore).

Full details on each module are available here.

The Music Matters Academy 2021 will be livestreamed and made available on demand on the Branded YouTube Channel and

Keep up-to-date on the official All That Matters website, or follow Matters Asia on Instagram, Facebook, or Twitter.