Spanish magazine, El Jueves, is under fire after publishing offensive content surrounding K-Pop idol, SHINee Jonghyun’s death.

El Juaves is a Spanish weekly satirical magazine, based in Barcelona but came under fire when fans found a recently published comic and quickly found it offensive. In the comic, they mock the death of SHINee’s Jonghyun as well as the abuse, exploitation, depression and suicide within the K-pop industry.

While not mentioning Jonghyun directly, the artists depicted the character with pink hair and inadvertently mention his passing last year, making it quite clear the identity of who they’re talking about.

The comic strip also refers to “Pinyons”, a mass-produced plastic figurine, to describe Jonghyun to imply K-Pop idols are plastic,  mass-manufactured dolls with colourful hair.

The artist of the comics, Raul Salazar, had published another similar illustration before when Jonghyun died, fans have pointed out, accusing Jonghyun of trying to join the  “27 Club”. This is a reference to many music icons (like Jimi Hendrix, Janis Joplin, Kurt Cobain and Amy Winehouse) who lost their lives at the same age.

A fan has translated the offensive comic and posted it to Twitter to provide more context to the comics.

Another fan has started a petition to have the magazine shut down. As of the publishing of this story, they’ve reached over 22600 signatures.