BTS have announced they will be releasing a brand new English single as early as next month!
“We have prepared a new single for ARMY, set for August 21st. We are preparing an album for the second half of this year, but decided to first release a single because we wanted to reach our fans as soon as possible,” BTS revealed on a surprise V LIVE broadcast at 12am KST last night.
“People around the world have been going through tough times and we wanted to share some positive energy with our fans,” the boys added during their livestream, breaking the news to their fans. “We also needed a breakthrough during these unforeseen times, so we worked on this new song.”
Their live announcement was quickly followed by a statement of confirmation on twitter.
In the past, BTS have commented that they have no desire to change their identity to achieve chart success. “Like, if we sing suddenly in full English, and change all these other things, then that’s not BTS,” RM said to Entertainment Weekly in an exclusive 2019 interview. Sticking to these principles, this upcoming English release appears to be a stylistic choice. BTS revealed that the vocal guide of the single was originally in English and that they thought it “sounded perfect” as it was. “We recorded the guide version and felt that the result was something totally new and fresh.”
Yet, this all-English single is not a dramatic departure for the septet; BTS have featured on a number of English releases, including Lauv‘s ‘Who’, Wale‘s ‘Change’, Fall Out Boy‘s ‘Champion’, Lil Nas X‘s Seoul remix of ‘Old Town Road’, and Steve Aoki‘s ‘Waste It On Me’.
The boys have even explored their multilingual abilities on a number of solo endeavours, too, including RM‘s ‘Tokyo’, and V‘s ‘Winter Bear’, and ‘Sweet Night’, a track that has topped more iTunes charts across the globe than any other song in history.
While the name of the song has not yet been released, there is no doubt that the track will be an instant chart-topping hit. What will be interesting to see is how mainstream radio will respond to an English single from the Korean megastars. In the past, despite their wild popularity and incredible commercial success, BTS have received very little radio spins – will this change? And if it does, what does this say about the existing goalposts that exist for non-English acts in the music industry?
Regardless, BTS are the world’s biggest group, and they appear to do this entirely their own way, constantly subverting expectations. “This is a new challenge for us as well,” BTS contends. “When we first heard and recorded the song, we were energised and our spirits were lifted up. We can’t wait to share this song with you all and enjoy it together.”
The new digital single will be released on Korean and international streaming sites on Friday, August 21 – just in time for Spring!