Earlier this week, H1GHR MUSIC announced global star artist JAY B (Lim Jaebeom) as their latest artist!
In sharing how the partnership unfolded, H1GHR MUSIC CEO, Jay Park, said he reached out to JAY B first after recognising how fitting the partnership could be.
The decision process took quite a bit of time for JAY B, who carefully considered the natural progression in his career as a solo artist. With an expansive discography under multiple music projects, including idol group GOT7, JJ Project, Jus2, Def., and his independent crew, ØFFSHORE, the multifaceted musician and performer hopes to grow his artistry by exploring and presenting various new looks and sounds, all while still maintaining his authentic self.
“As I’m starting as a solo artist, I wanted to be free in the musical spectrum. So I had to spend a lot of time thinking of what kind of music I should pursue and other factors outside of the music,” JAY B said on his decision to join the Korean label. “I appreciate that Jay Park first contacted me and trusted me throughout. I finally decided to join H1GHR MUSIC with the faith that I could accomplish my goals here, becoming an artist who puts out various outcomes based on my previous music career. I’m really excited to start as a solo artist here at H1GHR MUSIC.”
Watch the official announcement trailer, below!