CJ E&M America, the producer and organizer of Korean pop culture festival KCON USA presented by Toyota, is kicking off the official launch of KCON.TV – a new short form video platform and online community that is dedicated to all things Korean entertainment – with unprecedented live streamed coverage from their flagship event – KCON Los Angeles.

Taking place Friday, July 29 through Sunday, July 31 at the L.A. Convention Center, Staples Center and Club Novo, KCON 2016 LA features three days of festivities and two nights of concerts that are expected to attract tens of thousands of fans from all across the country and beyond. KCON.TV brings KCON directly to those who either cannot personally be in attendance, or to fans who want to experience the festival and its related content on demand year-round.

This weekend, KCON will be live streaming both on Facebook Live (Facebook.com/KCONTV) as well as the new KCON.TV platform (KCON.TV/LIVE), with more than 20 hours of live, original, exclusive video content. This includes celebrity interviews, highlights of the convention floor (including panels, workshops, KCON Beauty Block and KCON Food Street) and streams from the full M Countdown Concerts.

KCON.TV’s live streaming coverage will be hosted from the KCON.TV Stage by popular YouTube creators BapMokja and Haeppy from DIA TV, with correspondents Linda Dong and Hannah Jun. See below for planned live programming highlights:

All Times are Pacific Daylight Time

Friday, July 29 (Facebook Live)

4 to 5 p.m. – Live Mukbang! With Emily Mei

Ongoing – Content promoting upcoming KCON.TV programming for the weekend and beyond

Saturday, July 30 (KCON.TV/LIVE)

12 to 7 p.m. – Live coverage of KCON convention, including:

· Interview with Justin Kim (“America’s Next Top Model”)
· Premiere – KCON.TV Original Content video with K-pop choreographer Lia Kim from 1MILLION Dance Studios (2.5 million YouTube subscribers)
· Previews of the Halo Championship Series Finals and that night’s “M Countdown” concert “M Countdown” concert countdown show
· Correspondent reports from the convention floor, Beauty Block, Food Street, Let’s Dance Experience
· Panel coverage, including “Talk to Me in Korean: Korean Culture 101 through Korean Dramas”

7 p.m. to 10 p.m. – Live coverage of “M Countdown” concert at KCON LA, featuring:

· Amber
· Block B
· I.O.I
· SHINee

Sunday, July 31 (KCON.TV/LIVE)

12 to 7 p.m. – Live coverage of KCON convention, including:

· Interview with f(x) Amber
· Interview and Meet & Greet with beauty YouTuber (1.6 million subscribers) Jenn Im
· YouTube Influencers live from the Convention Stage, including JunCurryAhn and JROD Twins
· McDonald’s Awards
· Live demo with beauty YouTube star Sunny
· Panel coverage, including “Inside the Life of a Pro eSports Player” and “The Characters Behind Your Favorite Dramas”
· Countdown show to the “M Countdown” concert and recap from the Halo Championship Series Finals
· More correspondent reports from across the convention!

7 p.m. to 10 p.m. – Livestream coverage of “M Countdown” concert at KCON, featuring:

· Eric Nam
· Monsta X
· Twice

Once the festival ends, KCON.TV will continue to offer exclusive on demand content and community features to fans who don’t want to wait until the next KCON to immerse themselves in Hallyu. This includes exclusive series Ranting Monkey, starring Amber Liu from girl group f(x); M Countdown Backstage; award shows; and short form series focusing on Korean beauty, fashion, food, music and dance – all topics that will be trending at this year’s KCON LA – as well as content filmed at the sold-out KCON 2016 NY that attracted 42,000 fans to the NY Metropolitan area last month. With 9,000 clips of library, 150 new clips will populate daily on KCON.TV.

Additionally, starting Friday, July 29 at 8 p.m. PDT/11 p.m. EDT (with new episodes repeating on Saturday, July 30 at 8:30 p.m. PDT and Sunday, July 31 at 9 p.m. PDT), KCON.TV will also be airing a block of original content on CJ E&M’s Mnet America, the first and leading 24/7 English-language cable network for fans of Asian entertainment. These half-hour episodes will feature highlights from KCON.TV’s coverage. KCON.TV is also distributing select made-for-social content to YouTube (YouTube.com/MnetAmerica), Instagram (@KCONTV), Snapchat (KCONTV) and Twitter (@KCONTV).