NCT 127 has joined the PUMA family as Asia Pacific ambassador!

Global sports brand PUMA have announced that NCT 127 will become PUMA’s ambassador in fifteen different Asian and Oceanian countries. The selection of NCT 127 as a representative of the brand is a significant move, especially with the Korean group’s growing popularity.

A PUMA official said, “NCT 127 is a renowned K-Pop boy group that has gained great popularity with younger generation across APAC, including Japan, China, Singapore, and Thailand. NCT 127 was selected as the ambassador in consideration of the rapidly emerging status of K-CULTURE around the world.” They also added, “Based on the strong influence, passion, and creativity of NCT 127, we plan to conduct various campaigns and communicate with fans and consumers all across APAC.”

A SM Entertainment official said, “Collaborating with the world-famous sports brand PUMA is very meaningful to NCT 127, and through this great opportunity, we will reflect a more diverse side of ourselves, along with PUMA.”

NCT 127 will begin its activities, starting with the SLIPSTREAM campaign on July 29th. Launched in 1987, the PUMA SLIPSTREAM is an iconic sneaker that best represents the brand’s heritage, featuring a classic basketball silhouette redefined with modern sensibilities, mixing leather and suede materials.

Photo Credit: PUMA SEA