Rapper, singer, songwriter, and record producer Rich Brian decided to get creative in the ideation of his latest music video for ‘Bali’ featuring Guapdad 4000.
Quarantined in his Los Angeles house due to COVID-19, Rich Brian shares various gifts to people in his community that can be attached and dropped off.
In addition to dropping off fun packages to friends such as Cuco, NIKI, Cody Ko, Noel Miller, Buddy, Thundercat, and Kenny Beats, he specifically targeted individuals and small businesses who have been forgotten about in mainstream media but have been impacted directly from the quarantine.
This includes 125 meals for the LA County Hospital, truck lease late payments for a local food truck, a sizable donation toward Asian Americans for Housing, meals for AAH (elderly persons), face masks and so much more.
Musically, he says, “I’m always trying to bring something new to the table. I love metaphors, poetry, melodic material. I’m always looking for ways to tell my story, to make it personal”.
Proud of being an Asian artist, Brian is blazing a path for himself and innumerable others.